How AI and Social Media Are Changing the Game (Sept 27, 2025)

Sep 27, 2025·By Coach Toci July

Why this matters: Technology is moving fast. Artificial intelligence (AI) is starting to handle more of the behind-the-scenes work in business, while social media platforms are changing the way people find and engage with content. If you’re new to this, think of it as learning the “new rules of the game” so you can stay ahead instead of playing catch-up.

1) AI in Project Management: Smarter Work Helpers
Project management is simply about keeping tasks, people, and deadlines organized. AI is now stepping in as a “smart helper” that can take on boring or repetitive jobs like:

Gathering information and creating quick reports.
Summarizing long meetings.
Helping predict if projects might run late or go over budget.
Companies are also starting to use “AI agents,” which are like assistants that can handle several steps in a process automatically—not just one task at a time.

Easy action steps this week:

Write down 2–3 things you do over and over again (like weekly status updates or scheduling). Test if AI tools can help you with those.
Look for project tools that let you talk to the system in plain English (for example, typing: “Show me which tasks are late”).

2) Social Media: What’s Working in 2025
Social media changes constantly, and the platforms don’t always make it clear how to “win.” Here’s what’s working right now:

Instagram wants video and DMs. Short videos (Reels) and private messages are where people are paying attention.
Hashtags don’t boost reach anymore. They just help organize posts. Instead, focus on writing captions with keywords (the actual words people might search for). Example: instead of “#mompreneur,” write, “I help moms grow their businesses.”
Try new things. Don’t just post the same style of content all the time. Mix it up with short videos, carousels, and even behind-the-scenes clips.
Easy action steps this week:

When you post on Instagram, make sure your caption sounds like something someone would type into search.
Respond to people in the comments and move them into a private message where you can build a real connection (and maybe make a sale).

3) SEO & Content: Getting Found on Google
SEO (search engine optimization) is how people find your website on Google. Google made changes this month, and it’s looking for:

Websites that clearly answer questions people type into search.
Pages that are easy to read and well-organized.
Content that matches what people are actually looking for.
Easy action steps this week:

Add a short FAQ section to your website answering simple questions like “How can AI help in business?” or “Do hashtags still matter on Instagram?”
Update one of your blog posts with clear titles like “How-To,” “Pros and Cons,” or “Step-by-Step” so it’s easier for Google to understand and rank.

Quick Wins to Try Right Away
Use AI as a helper: Pick one repetitive task and see if AI can do it for you.
Focus on conversations, not just posts: Spend time replying and sending messages on Instagram—it’s where real connections and sales are happening.

✨ Takeaway: You don’t have to know all the technical details. Just think of AI as a “helper” for your projects and social media as a “conversation starter.” Start small, try one change at a time, and you’ll see results.